Content Marketing Manager - Thrive

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 

With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using technology to save millions for our 25,000 enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2024, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

About the Role:

We’re looking for a Content Marketing Manager to lead the development and execution of marketing content & creative. This role requires a mix of strategic thinking and hands-on execution—you’ll write compelling B2C content, and collaborate closely with designers to bring ideas to life. You’ll own the messaging, copywriting and creative strategy—ensuring everything we produce is cohesive, impactful, and optimized for performance.

What you'll do:

• Write high-impact B2C content that drives member acquisition and engagement.
• Optimize content & creative using data and growth best practices to drive stronger results.
• Act as an end-to-end creative owner across multiple marketing channels and campaigns.
• Provide creative direction while working closely with designers to develop assets that are on-brand and visually compelling.
• Brainstorm and experiment with new creative ideas that help Thrive stand out and drive our goals.
• Manage multiple projects simultaneously, ensuring high-quality execution on tight timelines.

Who you are :

• A strong direct-to-consumer writer—you can craft messaging that connects and converts.
• Creative and execution-driven—you bring fresh ideas and see them through to completion.
• Collaborative—you enjoy working with designers, marketers, and cross-functional teams.
• Highly organized—you can manage multiple projects without missing a beat.

What You Bring:

• 5+ years of experience in B2C content marketing or copywriting/editorial roles.
• A passion and experience for writing direct-to-consumer marketing copy.
• Proven ability to develop multi-channel content that drives measurable outcomes.
• Strong project management skills and ability to navigate competing deadlines.
• A passion for fast-moving, high-growth environments where no two days look the same.
• Bonus: Experience collaborating with designers and guiding creative direction.